Social media is a complicated enterprise and there are no formulas to success in social media. But with a systematic approach, and four essential raw materials, you can expect positive outcomes. 

The Social Media Factory captures the exciting possibilities for businesses entering social media with the right approach. 

Click on the image for a full size version hosted on Flickr. Feel free to use this graphic, but please keep the copyright notice intact. Please contact me if you’d like a license to use a vector-based image with your own branding.

BTW in case you’re wondering, this image was inspired by a Shell ad I saw in a recent issue of Wired. I couldn’t find the original ad’s graphic online.