Here is the final (yay!) of 10 blog posts on using Hootsuite to become a Twitter power user. For details about Hootsuite, including a screenshot of the dashboard, see the introductory post. Here’s today’s recommended step:

10. Optimize performance using statistics
Hootsuite’s statistics are one of the best ways to become a Twitter power user. The stats provided are based on the URLs you tweet using Hootsuite’s URL shortening feature. The stats only work with the shortened URLs, but they provide a way for you to see which URLs you post get the most clicks. Here’s how to get started.

1. Post a bunch of tweets using the Hootsuite URL shortener (see 10 steps to becoming a Twitter power user with Hootsuite #2: Shorten links)
2. Click the “Stats” button below the columns.
3. You need to wait a while for people to click on your links a few times. Select the relevant profile from the drop-down menu. A time-series chart shows the total number of clicks for any given day. 
4. You can select a date range to view the chart for data over 24 hours, seven or 30 days or a specified time period. When the time series chart appears you are presented two more options, to view click stats by region or by popularity.
5. Click “Show Referral and Regional stats” to see sources of clicks by country or referring website.
6. Click “Load Popular Tweets From Twitter” to see which URLs were the most often clicked in the given time period.

Stats screen shots

Time series of number of daily clicks on linked tweets

Number of clicks on links by region and referrer

Number of clicks on linked URLs by popularity

How to use the stats

You will soon see what topics are most often clicked by your followers. By honing in on the most popular topics, you can provide your followers the most value. This is especially useful if you have a blog and want to gauge the response to Tweets referring to your own blog posts.

Congratulations if you have actually read all 10 Twitter Power User posts! You are on your way to becoming a Twitter power user!

Here are all the previous steps to becoming a Twitter power user:

Step 1. Schedule Tweets

Step 2. Shorten links

Step 3. Use multiple profiles

Step 4. Track multiple feeds

Step 5. Using Hootsuite Search

Step 6. Update multiple online profiles

Step 7. Embed columns into your website

Step 8. Manage multiple users

Step 9. Use RSS feeds to post from any Web site

For more information, you might find the following websites useful:

• Wikipedia: Hootsuite
• How to Use HootSuite: Part 1
• Vimeo: How to use hootsuite
• Hootsuite FAQs