QR Codes for fun and for profit* - ideas and benefits for small businesses

Pundits and prognosticators are touting QR codes as a “big thing” for this year. I noted the possibilities more than two years ago. The price of being ahead of my time, I suppose.

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Could social media monitoring have prevented Arizona shooting tragedy?

We’re all saddened by the tragic events in Arizona last weekened. Of course, media pundits have been busy assigning blame. And politicos have been equally busy fending off any patina of guilt. 

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FritoLay SunChips packaging debacle: A lesson in when not to listen to your customers? 

SunChips is well-known and to some beloved brand produced by food giant FritoLay (a subsidiary of PepsiCo).

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Posted on Thursday, October 7, 2010 at 12:17PM by Registered CommenterRoger in , , , , , , , | CommentsPost a Comment

Does Coke "get" Twitter?

Last week, Marketing Pilgrim’s Frank Reed posted a thoughtful analysis of Twitter’s recent foray into advertising.

Twitter’s advertising platforms are indeed headed into uncharted territory.

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Posted on Monday, October 4, 2010 at 10:01AM by Registered CommenterRoger in , , , , , , , | CommentsPost a Comment

Is Apple's Ping a Facebook-killer?

Blogger Jesse Stay just wrote a thoughtful post about Apple’s launch of Ping its music social platform for sharing music.

Just announced by the company’s CEO Steve Jobs, Ping is a social application

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Posted on Thursday, September 2, 2010 at 09:09AM by Registered CommenterRoger in , , , , , , , , , | Comments1 Comment