Maybe it was Obama’s victory. Maybe it was Oprah. In any case, public officials are seeing the benefits of social media: better connectivity with their audience, faster responses to problem issues and lower per unit cost of communications.
]]>“A recent post by marketing guru Seth Godin opines that marketing is as much art as science. But social media depends heavily on metrics to prove ROI. This suggests to me that scientific approaches may be more relevant in social media marketing than in traditional marketing. I’d love to get your thoughts and ideas about this. Are metrics more important in social media marketing than in traditional marketing? Is there room for “gut” approaches in social media marketing? Here’s Seth’s article.
http://sethgodin.typepad.com/seths_blog/2009/05/is-marketing-an-art-or-a-science.html”
The LinkedIn group came up with some interesting thoughts.
Check out the discussion on LinkedIn.
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Michelle Goodall (@greenwellys) of Econsultancy asks on LinkedIn, “What have been the key social media/online pr trends over the past 6 months?” Here’s my answer to Michelle’s question.
]]>Maybe it was Obama’s victory. Maybe it was Oprah. In any case, public officials are seeing the benefits of social media: better connectivity with their audience, faster responses to problem issues and lower per unit cost of communications.
]]>You can learn something from all of them. Some are better than others. There’s a lot of overlap. Here’s my take
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