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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 18:39:26 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>News, events and analyses</title><subtitle>News, events and analyses</subtitle><id>http://www.twitterthoughts.com/social-media-news-analyses/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.twitterthoughts.com/social-media-news-analyses/"/><link rel="self" type="application/atom+xml" href="http://www.twitterthoughts.com/social-media-news-analyses/atom.xml"/><updated>2010-02-18T22:18:51Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Should employers be allowed to look at your Facebook page when considering you for a job?</title><category term="business"/><category term="employment"/><category term="facebook"/><category term="privacy"/><category term="search"/><category term="social networks"/><category term="trends"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/2/17/should-employers-be-allowed-to-look-at-your-facebook-page-wh.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/2/17/should-employers-be-allowed-to-look-at-your-facebook-page-wh.html"/><author><name>Roger</name></author><published>2010-02-17T17:20:47Z</published><updated>2010-02-17T17:20:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.twitterthoughts.com/storage/privacy computer key.jpg?__SQUARESPACE_CACHEVERSION=1266427967979" alt="" /></span></span>An <strong>important question</strong> is presented in an online poll by a local North Carolina website this morning.</p>
<p><a title="Link to online poll" href="http://wake.mync.com/site/wake/news/story/48270/poll-should-employers-be-able-to-look-at-social-media-when-considering-peop" target="_blank">Should employers be allowed to look at your Facebook page, or other social media sites, when considering you for a job?</a></p>
<p><strong>Employment is a contract of trust between the employer and employee.</strong> Both parties have the obligation and right to ensure by any legal means necessary that the relationship will be of benefit to both parties. Does this include reviewing social profiles?</p>
<p>I believe yes, but whether you agree or not&nbsp;<strong>background checks are already entrenched</strong> as part of the hiring process, and searching online is an inexpensive way to extend such checks. It also allows employers to evaluate aspects of an employee that may not be evident from background checks or interviews.</p>
<p>Searching online and finding social network information is so cheap and easy that it&#8217;s a way for employers who cannot afford to hire such services to check on prospective employees.</p>
<p>One could argue that looking at people&#8217;s profiles is an invasion of privacy. But first, the <strong>information that employers can find is already publicly available</strong>. Second, most social applications allow privacy settings that prevent unwanted viewers of your profile.</p>
<p>You need to ask whether you are using social networks for a social experience (i.e., just to have fun) or do you consider such use part of your professional persona? In the first case, you&#8217;d be smart to set everything to private and don&#8217;t allow access to anyone you&#8217;d mind seeing you drunk, stoned, half-naked, etc. In the second, follow my golden rule: don&#8217;t put anything online that you would not be comfortable seeing splashed on the front page of your local newspaper.</p>
<p>Finally, <strong>how on earth do you police whether or not employers look at your social media profiles?</strong> I think the question is a valid one, but framed somewhat naively.</p>
]]></content></entry><entry><title>Facebook social game Restaurant City launches in-game ads</title><category term="advertising"/><category term="business"/><category term="demographics"/><category term="facebook"/><category term="gaming"/><category term="marketing"/><category term="social games"/><category term="social networks"/><category term="strategy"/><category term="trends"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/2/12/facebook-social-game-restaurant-city-launches-in-game-ads.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/2/12/facebook-social-game-restaurant-city-launches-in-game-ads.html"/><author><name>Roger</name></author><published>2010-02-12T17:19:53Z</published><updated>2010-02-12T17:19:53Z</updated><summary type="html" xml:lang="en-US"><![CDATA[A few years back, gaming platforms were touted as a virgin territory to be conquered by advertisers. And they have been reasonably successful.  According to Wikipedia, in 2005, spending on <a title="Wikipedia article on in-game advertising" href="http://en.wikipedia.org/wiki/In-game_advertising" target="_blank">in-game advertising</a> was $56 million, estimated to grow to $1.0 billion by 2014.
]]></summary></entry><entry><title>Follow your own path</title><category term="Twitter"/><category term="biology"/><category term="buddha"/><category term="followers"/><category term="strategy"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/2/5/follow-your-own-path.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/2/5/follow-your-own-path.html"/><author><name>Roger</name></author><published>2010-02-05T17:34:08Z</published><updated>2010-02-05T17:34:08Z</updated><summary type="html" xml:lang="en-US"><![CDATA[A recent flurry of Tweets between me and <a title="@harvardsocial on Twitter" href="http://twitter.com/harvardsocial" target="_blank">@HarvardSocial</a> about <strong>the ideal number of Twitter users</strong> you should follow got me thinking.
]]></summary></entry><entry><title>A new way to use Twitter in the classroom</title><category term="Twitter"/><category term="charlene li"/><category term="groundswell"/><category term="panconsciousness"/><category term="technology"/><category term="thought leaders"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/29/a-new-way-to-use-twitter-in-the-classroom.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/29/a-new-way-to-use-twitter-in-the-classroom.html"/><author><name>Roger</name></author><published>2010-01-29T17:15:46Z</published><updated>2010-01-29T17:15:46Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Today, Charlene Li, author of the influential social media strategy book <em><a title="Link to Groundswell, by Charlene Li" href="http://www.forrester.com/Groundswell/book.html" target="_blank">Groundswell</a></em>, tweeted that she was looking for practical examples of social media being used in the classr
]]></summary></entry><entry><title>Social bookmarking basics</title><category term="Delicious"/><category term="Digg"/><category term="StumbleUpon"/><category term="branding"/><category term="search"/><category term="social bookmarking"/><category term="social media"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/25/social-bookmarking-basics.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/25/social-bookmarking-basics.html"/><author><name>Roger</name></author><published>2010-01-26T03:21:22Z</published><updated>2010-01-26T03:21:22Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Sometimes it&#8217;s easy to forget the simple approaches work the best. <strong>Social bookmarking is a simple, effective way to increase visibility</strong> for your website, so let&#8217;s review the basics.
]]></summary></entry><entry><title>Notes on the word "expert" (and social media)</title><category term="Social Media Expert Directory"/><category term="expert"/><category term="facebook"/><category term="ning"/><category term="social media"/><category term="social networks"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/21/notes-on-the-word-expert-and-social-media.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/21/notes-on-the-word-expert-and-social-media.html"/><author><name>Roger</name></author><published>2010-01-22T04:07:46Z</published><updated>2010-01-22T04:07:46Z</updated><summary type="html" xml:lang="en-US"><![CDATA[A couple of weeks ago, I started a group on Facebook, <a title="Social Media Expert Directory on Facebook" href="http://www.facebook.com/pages/Social-Media-Expert-Directory/237376904669" target="_blank">Social Media Expert Directory</a>, and created a <a title="Social Media Expert Directory social network on Ning" href="http://socialmediaexpertdirectory.ning.com/" target="_blank">social network on Ning</a>. Wow! What a great response. In just two weeks we have <span style="text-decoration: line-through;">95</span>101 Facebook fans and 23 members on the social network.
]]></summary></entry><entry><title>5 reasons DIY social media is a bad idea</title><category term="Brian Solis"/><category term="DIY"/><category term="Michael Brito"/><category term="business"/><category term="marketing"/><category term="social media"/><category term="statistics"/><category term="strategy"/><category term="trends"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/19/5-reasons-diy-social-media-is-a-bad-idea.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/19/5-reasons-diy-social-media-is-a-bad-idea.html"/><author><name>Roger</name></author><published>2010-01-19T18:02:46Z</published><updated>2010-01-19T18:02:46Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Recent online conversations by noted bloggers such as <a title="Brian Solis: Social Media is Rife with Experts but Starved of Authorities" href="http://www.briansolis.com/2009/06/social-media-is-rife-with-&ldquo;experts&rdquo;-but-starved-of-authorities/" target="_blank">Brian Solis</a> and <a title="Michael Brito: 5 ways to identify a social media false prophet" href="http://socialmediaexpertsexposed.com/5-ways-to-identify-a-social-media-false-proph" target="_blank">Michael Brito</a> have brought attention to the emerging cottage industry of social media providers who are promising more than they can deliver.
]]></summary></entry><entry><title>Social media is a curse as well as a blessing for Haiti</title><category term="News"/><category term="Twitter"/><category term="haiti"/><category term="hoax"/><category term="rumor"/><category term="social media"/><category term="social networks"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/14/social-media-is-a-curse-as-well-as-a-blessing-for-haiti.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/14/social-media-is-a-curse-as-well-as-a-blessing-for-haiti.html"/><author><name>Roger</name></author><published>2010-01-14T17:11:42Z</published><updated>2010-01-14T17:11:42Z</updated><summary type="html" xml:lang="en-US"><![CDATA[<p>Over the last day or so Twitter has been indundated with tweets that the global shipping company UPS is offering free shipments to Haiti for packages under 50lbs.</p>
<p>Kindly users are offering useful suggestions such as &#8220;UPS is shipping anything 2 #Haiti under 50lbs for FREE: send a care box with things like food blankets candles tents batteries medicine etc.&#8221;</p>
<p>Unfortunately, the rumor is false.</p>
]]></summary></entry><entry><title>Directory for Social Media Experts</title><category term="Social Media Expert Directory"/><category term="business"/><category term="facebook"/><category term="social media"/><category term="social networks"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/8/directory-for-social-media-experts.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/8/directory-for-social-media-experts.html"/><author><name>Roger</name></author><published>2010-01-08T14:30:12Z</published><updated>2010-01-08T14:30:12Z</updated><summary type="html" xml:lang="en-US"><![CDATA[A recent <a title="Link to article on Mashable" href="http://mashable.com/2009/12/27/social-media-experts-twitter/" target="_blank">post on Mashable </a>points out that <strong>more than 15,000 Twitter users list themselves as some kind of social media &#8220;expert.&#8221;</strong> The post prompted a strong response, getting 129 comments as well as responses from the blogosphere such as <a title="Link to article by Michael Brito" href="http://socialmediaexpertsexposed.com/5-ways-to-identify-a-social-media-false-proph" target="_blank">5 ways to identify a social media false prophet</a> by Michael Brito, for example.
]]></summary></entry><entry><title>Hootsuite adds link preview feature</title><category term="Hootsuite"/><category term="Twitter"/><category term="hints and tips"/><category term="tools"/><category term="update"/><id>http://www.twitterthoughts.com/social-media-news-analyses/2010/1/6/hootsuite-adds-link-preview-feature.html</id><link rel="alternate" type="text/html" href="http://www.twitterthoughts.com/social-media-news-analyses/2010/1/6/hootsuite-adds-link-preview-feature.html"/><author><name>Roger</name></author><published>2010-01-06T12:51:14Z</published><updated>2010-01-06T12:51:14Z</updated><summary type="html" xml:lang="en-US"><![CDATA[One criticism of the browser-based Twitter management application Hootsuite is that you cannot see the website URL that a shortened URL links to (i.e., in the bar at the bottom of your browser window, the link simply shows up as the URL you mouse over).
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