Entries in marketing (4)
Popularity versus influence: what's the difference?
What’s the difference between popularity and influence? Is it important? Brian Solis has an insightful article that highlights the differences and why we should be interested.
Roger
in business, celebrities, influence, marketing, popularity, social media, strategy, thought leaders, trends
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Getting "buy" with a little help from your friends: 3 reasons uSocial is a bad idea
A recent AdAge article reports that the online ad firm uSocial is offering to boost the number of a company’s Facebook friends for 7.6 cents per friend ($654.30), or its Facebook “fans” for a mere 8.5 cents a fan.
Roger
in business, communities, facebook, facebook, marketing, marketing, social media, strategy, trends, twitter
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Social media marketing: art or science?
Last week, a blog post by Seth Godin struck me as particularly cogent. I put the following point to a social media group discussion board on LinkedIn.
Roger
in art, linkedin, marketing, marketing, measurement, science, social media, social media
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Lies, damn lies and social media statistics
According to a recent study by Knowledge Networks fewer than 5 percent of social-media users age 13-54 “regularly turn to [social media] sites for guidance on purchase decisions” in a range of common product/service categories.
Roger
in blogging, blogs, business, decision, links, marketing, marketing, social media, social media, social networks, social networks, statistics, statistics, survey, trends
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