Last week, a blog post by Seth Godin struck me as particularly cogent. I put the following point to a social media group discussion board on LinkedIn.

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Social media marketers are under pressure to account for their budgets. Accounting departments like numbers. But social media impact can be hard to measure. There are hundreds of metrics to choose from, such as number of comments, registrations, etc. Then there are dozens of online applications that will measure some or other aspect of your social media presence. It’s hard to choose from all the possible tools.

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