Entries in negativity (1)
Dealing with negativity in social media
In my experience, the most challenging aspect of actually implementing a social media program is dealing with negativity. You can never be quite sure what the response is going to be.
Look at the backlash on Nestlé’s Facebook page. That’s the sort of PR you don’t want.
Posted on Monday, March 22, 2010 at 11:19PM
by
Roger
in branding, business, marketing, negativity, nestle, public relations, social media, strategy
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