Mind Meld
Here is a collection of my own thoughts from posts and comments around the blogosphere.
CMS for social networks
Great post Jeremiah. You bring together two key features of the online environment, social networking and CMS. As I see it, given the diversity of CMS vendors, it is inevitable that some of them will start to move into developing social features. It seems to me a no-brainer to build into legacy systems; since social features are basically CMS-driven with additional bells and whistles. That said, it may be more cost-effective to buy social features and shoe-horn them in rather than develop them in-house. That will be a challenge for the managers. White label vendors will have to build for easy integration. A vendor will opt for those solutions that integrate easiest with their legacy systems. Competition dictates that those white labels offering the simplest route will win.
Original post June 30th, 2008 6:53 am
http://www.web-strategist.com/blog/2008/06/30/social-software-here-come-the-cms-vendors
Roger
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Consoligation and SMPR
Hi Jeremiah,
Thoughtful and erudite post! You are right of course that consolidation (or aggregation) of social media will be necessary for effective message management.
So services such as FriendFeed are important and will continue to evolve as competitors emerge.
However, this trend overlooks one of the fundamental purposes of social media, to enhance connectivity among groups that share specific concerns or interests. So the need to consolidate is opposed by the trend to fragment.
Your colleague Charlene Li has written around this topic, and I wrote about it in my blog a couple of months back. http://snipurl.com/25gcl
My sense here is that one size can never fit all. FriendFeed will serve a purpose and some businesses may use it in place of SMPR. However, in other cases, such as B2B, SMPR will remain necessary, particularly in more fragmented markets.
Original post June 27th, 2008 5:15 am
http://www.web-strategist.com/blog/2008/06/10/how-brands-will-use-friendfeed
Blogging negatively
Darren, I agree with 99% of what you write, but here I’m with Jenn. I think that avoiding negativity for the sake of keeping up appearances (questionably traffic) is counterproductive. It goes against the ethos of blogging, which is to express a personal viewpoint. To have a persistently rosy polyannish perspective is surely unrealistic for any topic. You say that “There’s nothing wrong with an occasional negative Rant.” Right. But to be consistently calculating about it is disingenuous at best, if not dishonest.
I do get your point. For example, I love Twitter and devote a blog to it. So when Twitter is down or seems poorly managed, it’s hard to take a stick to it. But tough love is sometimes necessary.
Passion will keep your blog alive, whether or not it’s positive. More important than trying to keep a positive spin is to stick with the basics that you have previously so well articulated on Problogger: keep posts timely, to the point and relevant. And above all speak from the heart.
Original post June 25th, 2008 3:19 am
http://www.problogger.net/archives/2008/06/25/becoming-a-negative-blogger-how-to-let-your-blog-go-7/
The Social Graph
Chris, great post, as always. Thoughtful and erudite. Of course, Google and MS, among others are interested in the “social graph” — the landscape of how folks are connected through various social media platforms. Charlene Li at Forrester has some interesting thoughts, and I blogged about the tension between consolidation and fragmentation a while back. Your piece offers a useful perspective on this unfolding , evolving technology.
Original post
Hi Chris, great post as always.
An essential part of the mix in determining a social media strategy is a competitive analysis. Part of strategy is understanding what else is out there–what you’re up against.
If your competitor has a social media presence, how does it present? Does it comprise a stand-alone social network, blogging or forums? Does it use open source or a custom solution? Does the competitor have a presence on Twitter, or popular social platforms such as MySpace or Facebook? If the competitor has a significant social media presence what is your value add or differentiator?
Original post June 24, 2008 @ 8:54 am
http://www.chrisbrogan.com/social-media-strategy-the-planning-stage/