Hi Jeremiah,

Thoughtful and erudite post! You are right of course that consolidation (or aggregation) of social media will be necessary for effective message management.

So services such as FriendFeed are important and will continue to evolve as competitors emerge.

However, this trend overlooks one of the fundamental purposes of social media, to enhance connectivity among groups that share specific concerns or interests. So the need to consolidate is opposed by the trend to fragment.

Your colleague Charlene Li has written around this topic, and I wrote about it in my blog a couple of months back. http://snipurl.com/25gcl

My sense here is that one size can never fit all. FriendFeed will serve a purpose and some businesses may use it in place of SMPR. However, in other cases, such as B2B, SMPR will remain necessary, particularly in more fragmented markets.

Original post June 27th, 2008 5:15 am

http://www.web-strategist.com/blog/2008/06/10/how-brands-will-use-friendfeed