Good post, Jeremiah, thanks.
Business exploitation of the social media/CRM juncture is inevitable. As marketplaces fragment (with increased product diversification and personalization of customer experience) the only way enterprise will be able to stay ahead is by increasing customization of product. But how to leverage social networks to develop leads? One solution, which I blogged on a while back, is Kaleidico. In fact they promise the end of conventional CRM through their app SalesTwit, in which sales can connect directly with leads through any media, at any time, any place. This seems to fit the linkage model you’re proposing. But we’ll have to wait and see whether the solution is succesful in the long run.
Original post June 3rd, 2008 7:55 am