Great post Jeremiah. You bring together two key features of the online environment, social networking and CMS. As I see it, given the diversity of CMS vendors, it is inevitable that some of them will start to move into developing social features. It seems to me a no-brainer to build into legacy systems; since social features are basically CMS-driven with additional bells and whistles. That said, it may be more cost-effective to buy social features and shoe-horn them in rather than develop them in-house. That will be a challenge for the managers. White label vendors will have to build for easy integration. A vendor will opt for those solutions that integrate easiest with their legacy systems. Competition dictates that those white labels offering the simplest route will win.

Original post June 30th, 2008 6:53 am

http://www.web-strategist.com/blog/2008/06/30/social-software-here-come-the-cms-vendors